IAA Global
Conference

Global

B2B

Brand Summit

April 30 2025 | Singapore

IAA-North-Star

09:00

Presenting Sponsors

Silver Sponsors

Because the future of B2B isn’t coming, it’s already here

April 30, 2025
Singapore

The IAA Global B2B Brand Summit launched three years ago in London. It has quickly expanded into one of the elite event platforms for the worldwide B2B marketer community, with summits in 2024 in London, Cannes and New York. Now, the summit is growing again with the inaugural IAA Singapore B2B Brand Summit on April 30, 2025.

Our goal with the Singapore summit: to bring brand leaders from across Asia Pacific together with marketers from around the world. Our theme for Singapore and all year long: #FutureNow. Because for B2B, the future is now. The energy and momentum around buying groups. Around building brand strength and value. Around creativity and brand-to-demand unification. Around AI. Join our growing global community of innovators and fellow travelers who are driving B2B forward into the future at the IAA Singapore B2B Brand Summit.

Register Now

What to

Expect

Firsthand Accounts

Firsthand Accounts

Attendees of Creativity4Better leave transformed—energized to innovate and make a meaningful impact in their fields and beyond. The conference reignites passion for creativity by bringing together diverse and brilliant minds, fostering an environment where fresh ideas flourish. Participants gain valuable insights, forge meaningful connections, and find a renewed sense of purpose. Many have discovered bold, creative solutions to challenges they face, emphasizing that Creativity4Better is not just an event but a catalyst for change. It’s a movement that reminds professionals why creativity is at the heart of what they do..

Captivating Insights

Discover groundbreaking ideas from the world’s most forward-thinking leaders. At Creativity4Better, industry visionaries, innovative strategists, and creative pioneers share their expertise on the future of creativity, sustainability, and innovation. Gain actionable insights that challenge the status quo and empower you to drive meaningful change in your business and beyond. This is your opportunity to learn from the best and apply their transformative perspectives to your own journey.

Captivating Insights
Unforgettable Moments

Unforgettable Moments

Attendees of Creativity4Better leave transformed—energized to innovate and make a meaningful impact in their fields and beyond. The conference reignites passion for creativity by bringing together diverse and brilliant minds, fostering an environment where fresh ideas flourish. Participants gain valuable insights, forge meaningful connections, and find a renewed sense of purpose. Many have discovered bold, creative solutions to challenges they face, emphasizing that Creativity4Better is not just an event but a catalyst for change. It’s a movement that reminds professionals why creativity is at the heart of what they do..

Agenda

Global B2B Brand Summit 2025 | April 30, 2025, Singapore

9am – 10am

Networking Breakfast

Coffee offered by Nespresso

Snacks and fruits offered by Kaufland

10am – 10:20am

Welcome!

Wendy Walker, Vice President Marketing ASEAN
Salesforce | Chairman, IAA Singapore

Tom Stein, Chairman, Stein IAS | Chairman, IAA North America

David Evans

Vice President, Research, Global Data & Insight

Ai June Teo

Ai June Teo,

Managing Director and Head of Marketing & Communications, SGX

Wendy Walker

Wendy Walker,

Vice President Marketing ASEAN, Salesforce | President, IAA Singapore

Tom Stein

Tom Stein,

Chairman, Stein IAS | Chairman, IAA North America

10:20am – 10:50am

Buyability: The Future of Brand in B2B

With buying groups better and more broadly defined, with the need to build confidence and achieve
consensus across groups, with agentic impact coming into view, the future of B2B buying is one of the
most important topics for every marketer. At this session, Jann and Mimi will provide a first look at the
new model to address rapidly changing buying dynamics that’s being developed by an industry alliance
including IAA, the ANA Lions CMO Growth Council and more than 100 CMOs and senior marketers
from across the B2B universe.

David Evans

Vice President, Research, Global Data & Insight

Jann Schwarz

Jann Schwarz,

Senior Director of Marketplace Innovation, LinkedIn

Mimi Turner

Mimi Turner,

Head of Marketplace Innovation, LinkedIn

10:50am – 11:20am

CMO NOW: Shaping the Future of Financial Services Marketing

NBCUniversal’s renowned CMO NOW series takes to the stage at the B2B Summit for an exclusive fireside chat with two trailblazers in the financial services sector: Jon Stona, VP Global Marketing for Airwallex and Khensani Nobana, Group Executive for Marketing and Corporate Affairs at Nedbank. From harnessing new technologies to redefining customer experiences, Stona and Nobana will share their vision for the future of B2B financial services and how brands can adapt to stay ahead in a competitive landscape.

David Evans

Vice President, Research, Global Data & Insight

Jon Stona,

Vice President of Global Marketing, Airwallex 

Khensani Nobanda,

Group Executive: Marketing and Corporate Affairs, Nedbank

David evans

David Evans,

Vice President, Research, Global Data & Insight,
NBCUniversal

11:20am-11:35am

Break

Sponsored by Nespresso

11:35am – 11:55am

Most Valuable B2B Brands 2025 | Asia & Global

Launched in 2023 by Brand Finance in partnership with IAA and Stein IAS, the Global Most Valuable
B2B Brands Index remains the only B2B-focused gauge of brand strength and value. From the top 100
brands covered in 2023 to the top 250 covered this year, the index is designed to help build bridges
between marketing and finance by focusing on the financial out-performance strong brands deliver. This
session will focus on top Asia-based brands and provide a glimpse at the full index which releases in
May. A CMO roundtable follows featuring high-indexing brands.

David Evans

Vice President, Research, Global Data & Insight

Alex Haigh

Alex Haigh,

Managing Director – Asia Pacific, Brand Finance

11:55am – 12:20pm

Overcoming B2B Brand Under-Investment

With growing recognition of the importance of brand as a growth driver and differentiator in B2B,
investment in building brand awareness, recognition and salience is still a challenge for B2B marketers to
secure and prove. Leaders from across the B2B brand space will share their perspectives and strategies in
this discussion.

David Evans

Vice President, Research, Global Data & Insight

Bhupesh Lall,
Vice President – Marketing, APAC & Japan, Workday

Devinder Kishore,

Senior Vice President of Marketing for International Operations, Schneider Electric

Catherine Flynn

Catherine Flynn,

Director, Agency Development & Marketer Education, LinkedIn

12:20pm – 12:50pm

B2B Media in 2025: How Asia's Marketers are Navigating AI, Trust & the Digital Shift

As global B2B media undergoes rapid transformation, Asia-based marketers must respond to shifting buyer behaviors, AI-driven personalization, and the resurgence of traditional channels in a digital-first world. This session explores how APAC businesses are adapting to these global trends, balancing data privacy with first-party strategies, leveraging AI for hyper-personalized engagement, and redefining omnichannel event marketing. Join us as we dive into the key opportunities and challenges shaping the future of B2B marketing in Asia.

David Evans

Vice President, Research, Global Data & Insight

Manoj Damodaran,
Vice President, B2B Client Partner, APAC, EssenceMediacom

Nikhil Durgani,

Performance Marketing Manager, APAC Ads Acquisitions, Google

Priscilla Kim

Priscilla Kim, 

Vice President Marketing & Communications, IBM Asia Pacific

12:50pm – 1:50pm

Lunch Break

Sponsored by Tazz

1:50pm – 1:55pm

Afternoon Intro

Coffee offered by Nespresso

Snacks and fruits offered by Kaufland

David Evans

Vice President, Research, Global Data & Insight

Fredrik Borestrom,

Director, International Agency Development EMEA & LATAM, LinkedIn

1:55pm – 2:15pm

Agentic AI: Future is Now

 AI agents are playing a potentially game-changing role in B2B marketing, enabling meaningful
personalization at scale, more resonant customer experience, streamlined strategy development, and
rapid-fire creative ideation. Tuomas will share his take on AI’s near- and longer-term effect on marketing,
including how marketers can ensure that agents embody core brand values.

David Evans

Vice President, Research, Global Data & Insight

Tuomas Peltoniemi

Tuomas Peltoniemi,

Managing Director, Accenture Song

2:15pm – 2:40pm

AI in Buying, Branding in AI

This session explores the growing role of AI in B2B buying. With a premiere of new research alongside an introduction to the Jellyfish Share of Model Platform™, David Evans from NBCUniversal will highlight the importance of brand visibility across AI models and strategies for marketers to influence models alongside maintaining trust and building mental availability in key B2B categories.

David Evans

Vice President, Research, Global Data & Insight

David evans

David Evans,

Vice President, Research, Global Data & Insight,
NBCUniversal

2:40pm – 3:10pm

BDX: B2B’s #FutureNow Model

Brand and demand marketing have long lived in isolation from each other for most B2B companies. But
that is changing–and changing fast. The Brand-to-Demand Experience Model (BDX) laid out in the
seminal WARC report that debuted in Cannes and at the IAA Global B2B Brand Summit in 2024 has
sparked fast-paced adoption of unified brand-to-demand marketing. Omnichannel creative and content
platforms, aligned KPIs, joined-up budget allocation and AI-enabled buyer journey orchestration are
among the many effectiveness and efficiency drivers in play. This session will also feature new global
research on BDX maturity.

David Evans

Vice President, Research, Global Data & Insight

Sharyn Foo,

Head of Marketing, Asia, HSBC Corporate and Institutional Banking, HSBC

Adelise Ashdown,

Global Head of Marketing for Brand & Client Experience + APAC Regional Lead, JLL

Craig Duxbury,

Global President, Stein IAS

Ashik Ashokan

Ashik Ashokan,

Head of Advisory, APAC WARC

3:10pm – 3:25pm

Break

Sponsored by Tazz

3:25pm – 3:55pm

ASEAN: The Innovation Engine

Driven by technological advancement and its strategic location at the crossroads of major global trade
routes, Southeast Asia is an increasingly significant global growth driver. What are the B2B growth
opportunities now and into the future? Regional leaders will share insights on areas of innovation and
opportunity, from renewable energy to AI to fintech.

David Evans

Vice President, Research, Global Data & Insight

Junie Fo,

Vice President and Head, Professional Services, Singapore Economic Development Board

Howie Lau

Howie Lau How Sin,

Chief Corporate Development and Synergy Officer, NCS Group

Sisca Margaretta

Sisca Margaretta Elliott,

Senior Vice President, Corporate Communications, Asia Pacific, Visa

Ed Pank,

Senior Vice President Lions APAC, Lions

3:55pm – 4:25pm

Tipping Point: Creativity’s Unstoppable Momentum

With the 4th B2B Creative Lions judging underway – led by IAA Singapore’s own Wendy Walker – this
session brings together three B2B Lions jurists to discuss the state of creativity in B2B, take you inside
jury room deliberations, and “pitch” to Summit attendees a favorite Cannes-awarded campaign for you to
vote on as “best of the best.”

David Evans

Vice President, Research, Global Data & Insight

Wendy Walker

Wendy Walker,

Vice President Marketing ASEAN, Salesforce | Chairman, IAA Singapore

Farrokh Madon

Farrokh Madon,

Chief Creative Officer APAC, Dentsu B2B

Tom Stein

Tom Stein,

Chairman, Stein IAS

4:25pm – 5:25pm

Networking Reception

Sponsored by Tazz

Register Now

Speakers

Adelise Ashdown

Adelise Ashdown

Global Head of Marketing for Brand & Client Experience + APAC Regional Lead, JLL

View Bio

Adelise Ashdown

Global Head of Marketing for Brand & Client Experience + APAC Regional Lead, JLL

Adelise Ashdown is a passionate and innovative B2B marketing leader with over 20 years experience across professional services, tech and telecomms. She currently serves as Global Head of Marketing for Brand and Client Experience and APAC Regional Lead at JLL, a world-leading professional services firm specializing in real estate and investment management. Based in Singapore, Adelise brings her diverse expertise in brand strategy, PR, content marketing, digital initiatives, and demand generation to drive growth.

In her global role, Adelise champions initiatives that elevate JLL's brand value and visibility worldwide, focusing on B2B audiences ranging from corporate occupiers to institutional investors. Her team plays a crucial role in ensuring that client insights are effectively used to drive business growth and improve the overall client experience.

Her career is marked by notable achievements in various B2B sectors, including the successful repositioning of Iron Mountain's brand during her tenure as Global Brand and Corporate Communications Director. There, she led award-winning, persona-led B2B campaigns that earned the company recognition as a UK Business Superbrand for the first time.
Known for her collaborative approach and ability to inspire teams, Adelise has a proven track record with FTSE 100 and S&P500 companies. She excels in developing impactful global B2B brand programs, creating compelling propositions for complex services, and driving revenue through innovative, integrated campaigns tailored to business decision-makers.
Beyond her professional pursuits, Adelise is an avid traveler and a devoted mother to two young daughters.

Wendy Walker

Wendy Walker 

Vice President Marketing ASEAN,
Salesforce | President , IAA Singapore

View Bio

Wendy Walker 

Vice President Marketing ASEAN, Salesforce | President , IAA Singapore

Wendy Walker brings more than 25 years of interdisciplinary marketing experience spanning a variety of industries.

Passionate about creativity & effectiveness, Wendy has devoted much of her career to building, growing, refreshing & transforming brands - from household names to start ups; and is known for her ability to drive creative effectiveness combined with operational excellence & strong commercial results.

In her role at Salesforce, Wendy leads marketing across the region; helping businesses grow and connect with their customers, partners and employees.

Wendy has previously held global and regional positions such as Global Expansion for Intuit, Global Director Brand & Content for iflix, Chief Marketing Officer of Manulife, & Mindshare’s Chief Growth Officer for Asia Pacific.

Wendy serves as the President of the International Advertising Association (IAA) in Singapore and is an IAA Global Board Member. The IAA is the only global association that represents all areas of the marketing and communications industry.

She was previously the Chair of The Marketing Society in Singapore for four years and was awarded as a Fellow.

Passionate about creativity and contributing to the future of the industry, Wendy regularly participates in industry award programs and is Global Jury President for Creative B2B at the 2025 Cannes Lions Festival of Creativity, was Global Jury President for the WARC Effectiveness Awards in 2023, and Juror for the Inaugural B2B Creative Category at the Cannes Lions Festival of Creativity in 2022. She also frequently contributes as chair or speaker at major advertising industry events.

Jann Schwarz

Jann Schwarz

Senior Director of Marketplace Innovation, LinkedIn

View Bio

Jann Schwarz

Senior Director of Marketplace Innovation, LinkedIn

Since founding the B2B Institute six years ago, Jann has become one of the most influential thinkers about the future of B2B marketing and sales, and a frequent keynote speaker and industry advisor. He is a published Harvard Business Review author, along with Mimi Turner and Roger Martin, on The Right Way To Build Your Brand. Jann has held various partnership and innovation roles at LinkedIn for the past twelve years, and previously worked in strategy roles at WPP, the BBC and the New York Times. He is a graduate of Harvard Business School and The London School of Economics.

Farrokh Madon

Farrokh Madon

Chief Creative Officer APAC, Dentsu B2B

View Bio

Farrokh Madon

Chief Creative Officer APAC, Dentsu B2B

In a career spanning Singapore, Amsterdam and India, Farrokh has garnered over 200 prestigious advertising awards. Work done on his watch has featured on CNN’s Anderson Cooper show & FOX TV in America. He has also been the global and Asian regional creative lead on numerous multi-national brands.

Farrokh is a winner of the coveted Creative Director Of The Year Award at Singapore’s Hall Of Fame Awards. And he’s the only Creative Director to have won the Grand Prix in the history of Singapore’s Effie Awards.

Outside advertising, he has also written a novel. It briefly sat on the Top Sellers shelf in bookstores in Singapore.

Mimi Turner 

Head of Marketplace Innovation, LinkedIn

View Bio

Mimi Turner 

Head of Marketplace Innovation, LinkedIn

Mimi Turner is a brand-builder and strategist with a track record of delivering transformational outcomes in media and politics. She joined LinkedIn as Head of EMEA and Lat Am of LinkedIn’s marketing strategy think-ta The B2B Institute, in August 2021 and recently became Head of Marketplace Innovation, LinkedIn Marketing. Previously she was Director of Strategy, Messaging and Research at the Liberal Democrats, overseeing polling, positioning and communications. Prior to politics Mimi was held senior marketing roles as Consulting CMO at News UK’s radio division Wireless Group, where she developed the business case for Times Radio; Marketing Director of The LAD Bible Group, where she repositioned the brand as a mainstream global youth platform and Marketing Director of The Health Lottery. Mimi was special advisor to The Cairncross Review, the government inquiry into the future of high-quality journalism. She began her career as a science journalist with the Sunday Times and the Times newspapers. She is one of Marketing Week’s Vision 100, a previous nominee of Marketer of the Year and a founder member of Women in Journalism and Media For All.

Jon Stona

Jon Stona

Vice President of Global Marketing, Airwallex 

View Bio

Jon Stona

Vice President of Global Marketing, Airwallex 

Jon Stona is the Vice President of Global Marketing at Airwallex, overseeing activities to advance the company's brand and business growth across multiple segments. Jon joined Airwallex after working at Stripe and Google in various senior Marketing roles. As a Member of the XA Network of technology leaders, he invests in early-stage Southeast Asian startups. Jon holds an M.B.A. from Stanford University and a Bachelor’s degree from Harvard University.

Khensani Nobanda

Group Executive: Marketing and Corporate Affairs, Nedbank

View Bio

Khensani Nobanda

Group Executive: Marketing and Corporate Affairs, Nedbank

Khensani Nobanda is the Group Executive for Marketing and Corporate Affairs at Nedbank Group. As both the executive in charge of marketing, and a member of the Nedbank Group executive leadership, she ensures the cohesive and consistent alignment between marketing messaging, brand positioning and business objectives across the group, while also providing strategic input into various Nedbank structures, committees, and partnerships. Her portfolio also includes leading the social impact agenda for Nedbank through overseeing the bank’s CSI and Transformation programs.

Khensani joined Nedbank in September 2017, as Executive Head of Group Marketing,before being promoted to her current role, and the Nedbank Group Exco, in May 2018. Her more than 20-year marketing career has afforded her invaluable experience in several leading South African and multinational organisations. After starting out as an assistant brand manager at Unilever, she rose through the ranks to eventually head up the Skin Category for Unilever in Africa, Middle East, and Turkey. This was followed by various leadership and executive roles in Diageo, South African Breweries and Vodacom, before joining Nedbank.

She is passionate about brands and the potential they have to deliver tangible value to consumers, and more broadly to society, by being purpose led and using creativity to drive business growth.

Khensani has a BCom from the University of the Witwatersrand, an MBA from GIBS and Advanced Management Program from Harvard Business School, where she was voted as class speaker for that cohort. She is a member of the board of Effie Awards South Africa, sits on the board of Loeries, is a regular judging panel member for various awards, and a past Jury President for the Bookmarks Awards.

Khensani has amassed several accolades in recognition of her contribution to the industry, including top honours as winner of the Loeries 2021 “Marketing Leadership & Innovation” award the “Marketing Industry Leader of the Year” by AdFocus for 2021 and 2024, the 2022 and 2024 “Most admired Marketer in South Africa” award by Marklives.com and the 2023 Scopen Most admired marketer. She is part of the UN Global Compact CMO Forum on sustainability and has recently been appointed as a board member of the IAA’s Global Board of Directors.

Alex Haigh

Alex Haigh

Managing Director – Asia Pacific, Brand Finance

View Bio

Alex Haigh

Managing Director - Asia Pacific, Brand Finance 

Alex is an expert connecting marketing metrics to financial performance, a graduate from the London School of Economics, a Chartered Accountant, accredited both in England and Wales and in Singapore, and a Chartered Valuer and Appraiser, accredited in Singapore. His expertise is in the areas of brand research and valuation to support strategic decision-making. Having lived and worked in the UK, Spain and Singapore, he works with clients across the world in most sectors with much of that experience focused on B2B brands, particularly in the Logistics, Energy and Professional Services sectors with brands like DP World, BayWa, EY and Deloitte.

Craig Duxbury

Global President, Stein IAS

View Bio

Craig Duxbury

 Global President, Stein IAS

Craig is a life-long Stein IAS employee and leader, having joined the agency in 1998. Craig has worked with some of the biggest global brands in B2B, affirming his commitment to deliver B2B’s most effective brand-to-demand marketing. For Craig, this means delivering proven ROMI and driving growth. With a wealth of knowledge across a range of B2B sectors, Craig leads Stein IAS’ efforts to achieve unparalleled client success and propel the agency to ever-greater heights.

Ed Pank

Ed Pank

Senior Vice President Lions APAC, Lions

View Bio

Ed Pank

Senior Vice President Lions APAC, Lions

Ed opened the Asia Pacific office for WARC at the beginning of 2011 in Singapore, bringing the world’s most comprehensive marketing intelligence service to the region. Since then, the business has been expanding at a rapid pace with many new product and content initiatives, including the recent launch of WARC’s AI research tool.  In January 2024, he took on the additional role of SVP LIONS Division APAC to lead initiatives for all brands from the Lions Division across the region, including WARC, Contagious and Cannes Lions.

Ed has an agency background. Before WARC, he was Managing Director of Bates in Singapore, where he led integrated teams to develop campaigns for Sony, Heineken, Nokia and the Singapore Pavilion at World Expo in Shanghai. Before moving to Singapore, Ed was based in London, where he worked for 14 years at Rainey Kelly/Y&R, latterly as Global Business Director for Land Rover, leading integrated teams to develop launch campaigns around the world.

Always a keen proponent of both creative and effective communications, he has won several awards throughout his career, including Effies for Sony and the Anti-Drugs campaign in Singapore. He has also judged for the Singapore Effies, Australia APG and MMA APAC awards, for whom he was additionally appointed as the Jury Chair for 2022.

Ed is an evangelist for creative marketing that matters, who regularly brings to life smart strategy and breakthrough creativity at marketing conferences across Asia Pacific. 

In November2024, he helped launch the Singapore chapter of the IAA as Vice President.

Tuomas Peltoniemi

Tuomas Peltoniemi

Managing Director, Accenture Song

View Bio

Tuomas Peltoniemi

Managing Director, Accenture Song

Tuomas has worked in the intersection of Creativity, Technology and Innovation for over 2 decades. He has lived and worked across three continents and has experience from some some of the most prestigious creative and marketing agencies, leading Digital and Innovation TBWA\ across Asia, leading R/GA for APAC, and heading up the Client Service and Go-To-Market team for Accenture Song across Southeast Asia. He is also a guest lecturer at MBA programs, and an industry commentator, speaker, and awards jury member on topics spanning digital innovation, transformation, and marketing

Catherine Flynn

Catherine Flynn

Director, Agency Development & Marketer Education, LinkedIn

View Bio

Catherine Flynn

Director, Agency Development & Marketer Education, LinkedIn

Catherine is a global marketer, digital native, people leader and DEI champion with over 20 years' experience in marketing & advertising. Her career has taken her from consumer marketing, to creative & digital agencies; over 11 years in commercial & B2B marketing leadership roles at Meta, and now to her current role leading Agency Development & Marketer Education for LinkedIn Marketing Solutions in Asia-Pacific. 

Catherine and her team are on a mission to be essential growth partners for agencies in the region and are passionate advocates for the opportunities that exist in B2B marketing. 

She is a founding Board Member of the IAA Singapore where she also leads the B2B Executive Advisory Board; and a Regional Board Member with the IAB South East Asia & India.

Based in Singapore, Catherine has led teams & supported businesses all over the world, and is deeply invested in building inclusive teams and companies where everyone can do their best work and grow their careers. 

Fredrik Boerstrom

Director, International Agency Development EMEA & LATAM, LinkedIn

View Bio

Fredrik Boerstrom

Director, International Agency Development EMEA & LATAM, LinkedIn

Fredrik leads LinkedIn’s agency development team across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, Israel, Brazil and the MENA region. At LinkedIn, the team Fredrik leads empowers agencies and brands to reach, engage and convert their professional audience at scale.  

Fredrik is also the President for the International Advertising Association (IAA) UK chapter, where he directs the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, support consumer choice and education and professional development across the industry. He is also currently serving as Senior Vice President at IAA Global.  

Fredrik boasts over 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key management role and co-founder status in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014. 

David Evans

Vice President, Research, Global Data & Insight, NBCUniversal

View Bio

David Evans

Vice President, Research, Global Data & Insight, NBCUniversal

David Evans serves as the Vice President of Research within the Global Advertising and Partnerships team at NBCUniversal. He oversees a team spread across New York, London, and Singapore, focusing on non-U.S. domestic commercial research. Before joining NBCUniversal, David led his own research consultancy, specialising in advertising and media. His career also includes roles at Eurosport, Mediatel, and BDRC Continental. David’s interest in media began with a university thesis exploring the political implications of TV sports rights debates in the UK, and sports continue to be a major passion for him.
David is a Certified Member of the Market Research Society, and his team is recognized as MRS Company Partners

Tom Stein 

Chairman, Stein IAS

View Bio

Tom Stein 

Chairman, Stein IAS

Tom has been a B2B marketing thought leader and evangelist for four decades. Tom’s passion has helped Stein IAS win ANA B2B Agency of the Year 12 times over 14 years and become the first agency to win the WARC Effectiveness Award for B2B at Cannes, back-to-back. Tom was a significant influence in the decision to launch a Creative B2B Lions at Cannes in 2022 and was named jury president in 2023. In 2017, Tom was among the first inductees into the ANA B-to-B Hall of Fame. He sits on the International Advertising Association (IAA) board and serves as Regional Director for North America. A scholarship at Baruch College recognizes Tom’s many contributions to the equitable advancement of the marketing profession.

Bhupesh lall

Bhupesh Lall

Vice President – Marketing, APAC & Japan, Workday

View Bio

Bhupesh Lall

Vice President - Marketing, APAC & Japan, Workday

Bhupesh Lall leads Workday’s marketing strategy for the Asia Pacific & Japan region, driving significant growth and brand presence. With a career spanning over two decades, Bhupesh has consistently delivered results by bridging the gap between technical complexity and strategic marketing. His experience working with customers, influencers, and students across diverse industries and segments, provides him with a unique perspective on market dynamics.

With a degree in Mechanical Engineering and an MBA in International Business, Bhupesh is passionate about the intersection of technology and sustainability. He champions the adoption of cutting-edge solutions, cloud and AI technologies, and is committed to sharing best practices to foster innovation. Beyond his professional achievements, Bhupesh is a recognized leader, known for his ability to build and empower high-performing teams through dedicated coaching and mentorship. His extensive international experience, encompassing Europe, the US, and Asia, equips him with a global mindset. Bhupesh is currently based in Singapore.

Ashik Ashokan

Ashik Ashokan

Head of Advisory, APAC, WARC

View Bio

Ashik Ashokan

Head of Advisory, APAC, WARC

Ashik is an award winning strategist who has formulated brand, business, and marketing strategies for Fortune 500 companies and government bodies.
As an effectiveness expert, Ashik has advised top brands across industries on optimising their strategies. He also works closely with major advertising mediums such as TikTok, Spotify, and Google to research and identify best practices that enable marketers to succeed.
Ashik has published numerous content pieces and has been quoted on various media outlets including CNN, Money FM, and Campaign. In addition to consulting, he gets invited to prestigious stages globally as a keynote speaker.
He currently leads the Advisory wing for APAC and focuses on key accounts globally at World Advertising Research Centre (WARC).

Sharyn Foo

Sharyn Foo

Head of Marketing, Asia, HSBC Corporate and Institutional Banking, HSBC

View Bio

Sharyn Foo

Head of Marketing, Asia, HSBC Corporate and Institutional Banking, HSBC

Adelise Ashdown is a passionate and innovative B2B marketing leader with over 20 years experience across professional services, tech and telecomms. She currently serves as Global Head of Marketing for Brand and Client Experience and APAC Regional Lead at JLL, a world-leading professional services firm specializing in real estate and investment management. Based in Singapore, Adelise brings her diverse expertise in brand strategy, PR, content marketing, digital initiatives, and demand generation to drive growth.

In her global role, Adelise champions initiatives that elevate JLL's brand value and visibility worldwide, focusing on B2B audiences ranging from corporate occupiers to institutional investors. Her team plays a crucial role in ensuring that client insights are effectively used to drive business growth and improve the overall client experience.

Her career is marked by notable achievements in various B2B sectors, including the successful repositioning of Iron Mountain's brand during her tenure as Global Brand and Corporate Communications Director. There, she led award-winning, persona-led B2B campaigns that earned the company recognition as a UK Business Superbrand for the first time.

Known for her collaborative approach and ability to inspire teams, Adelise has a proven track record with FTSE 100 and S&P500 companies. She excels in developing impactful global B2B brand programs, creating compelling propositions for complex services, and driving revenue through innovative, integrated campaigns tailored to business decision-makers.

Beyond her professional pursuits, Adelise is an avid traveler and a devoted mother to two young daughters.

Manoj Damodaran

Vice President, B2B Client Partner, APAC, EssenceMediacom

View Bio

Manoj Damodaran

Vice President, B2B Client Partner, APAC, EssenceMediacom

Manoj Damodaran is Vice President, B2B Client Partner, APAC at EssenceMediacom. A seasoned digital media leader with over 17 years of experience, Manoj has successfully led large-scale marketing transformations across both B2B and B2C businesses.

In his current role, he leads EssenceMediacom’s Google B2B business across APAC, overseeing a multidisciplinary team of media planners, programmatic traders, search specialists, and advertising operations executives. With a strong focus on performance marketing, he has played a pivotal role in driving growth and efficiency for Google’s business in the region.

Prior to EssenceMediacom, Manoj was Partner – Head of Digital at Wavemaker Indonesia, where he led the agency to its first-ever Indonesia Digital Agency of the Year win at the 2018 Campaign Southeast Asia Agency of the Year Awards. His career spans leadership roles across media and creative agencies, as well as startups, including MEC and Soho Square in Indonesia, Havas in India, and BBDO in the United States.

With deep expertise in strategic planning, digital transformation, and cross-market leadership, Manoj has worked across industries such as automotive, technology, entertainment, ecommerce, and FMCG. He has driven impactful campaigns for global brands like Chrysler, Dodge, Jeep, IBM, Spotify, Danone, L’Oréal, Carousell, and Google.
Manoj holds a master’s degree in mass communications and advertising from Virginia Commonwealth University Brandcenter. Passionate about innovation and talent development, he actively contributes to the evolving digital media landscape, shaping strategies that drive meaningful business outcomes.

Nikhil Durgani

Performance Marketing Manager, APAC Ads Acquisitions, Google

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Nikhil Durgani

Performance Marketing Manager, APAC Ads Acquisitions, Google

Nikhil Durgani is the APAC Lead for the SMB Ads Acquisitions Performance Marketing team at Google Singapore. With nearly 15 years at Google, his experience began in Ad Sales, managing financial services clients before handling major regional ecommerce and app clients (Lazada, Grab, and Netflix). For the past five years, Nikhil has been in regional Marketing roles, including leading performance marketing for the Pixel Google Store across APAC prior to his current focus on driving SMB acquisitions for APAC.

Devinder Kishore

Devinder Kishore

Senior Vice President of Marketing for International Operations, Schneider Electric

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Devinder Kishore

Senior Vice President of Marketing for International Operations, Schneider Electric

Devinder leads the Marketing for International Operations of Schneider Electric and is part of International Operations Leadership team. International Operations is a multi-billion Euro operation, spread over 95 countries spanning the Pacific, India, the Middle East, Africa, and South America. Devinder is based in Singapore.

He has been with Schneider Electric for about 10 years and has earlier worked as the Senior VP- Brand & Marketing Engagement in Global Marketing, Schneider Electric since 2015.

Before joining Schneider Electric, Devinder worked in Nokia in multiple roles starting as CMO, India before moving to Nokia Global Marketing team in Finland in creative and marketing strategy roles. He then spent 2 years at Microsoft (as a result of Nokia takeover) as Head of Retail Sales and Marketing for Mobile devices before moving to Schneider Electric. Devinder started his professional career at Unilever in India, where he spent 20 years in various roles in Sales, marketing and General Management and his last position in Unilever India was VP-Foods.

He has worked on developing, building and managing very strong brands over his career – Schneider Electric , EcoStruxure, Lauritz Knudsen , Dove, Wheel, Annapurna, Knorr, Nokia, Lumia, etc.

He has held diverse positions across Singapore, Hong Kong, Finland and India in Marketing, Sales and General Management functions.

Devinder holds a Masters In Management Studies (MMS) from Jamnalal Bajaj Institute of Management Studies (JBIMS) Mumbai, India and prior to that has a Bachelor’s degree in Pharmacy from the Birla Institute of Technology &Science (BITS) Pilani, India , and has completed leadership programs from INSEAD

Howie Lau How Sin

Chief Corporate Development and Synergy Officer, NCS Group

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Howie Lau How Sin

Chief Corporate Development and Synergy Officer, NCS Group

Mr Howie Lau is Chief Corporate Development and Synergy Officer for NCS Group, with oversight of marketing, communications, partnerships, M&A, post-merger, sustainability, innovation centres, government relations and organisationa development. He is also responsible for the business in China and Hong Kong.

Prior to this, he was the Assistant Chief Executive of Infocomm Media Development Authority of Singapore, a government agency responsible for the technology, telco and media industries as well as Singapore’s digital economy. He was previously the Head of Consumer business and Chief Marketing
Officer at StarHub, and Chief Marketing Officer for Lenovo Emerging Markets and Asia Pacific/Latin America.

He serves on a number of boards and advisory committees with a focus on youth development and technology. Howie graduated from National University of Singapore and has a postgraduate MA in
Asian Art History from Lasalle College of the Arts and Goldsmiths University of London. He has been
recognised as IT leader of the Year 2020 by Singapore Computer Society, and the Philip Kotler marketing excellence award 2018 and NUS outstanding alumni award 2009.

Ai June Teo

Managing Director and Head of Marketing & Communications, SGX

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Ai June Teo

Managing Director and Head of Marketing & Communications, SGX

Ai June Teo is Managing Director and Head of Marketing & Communications at Singapore Exchange (SGX Group). In her role, Ms Teo drives the marketing and communications strategy companywide, including strategies underpinning SGX Group’s marketing, branding, digital, media relations and internal communications activities. She also oversees the company’s reputation management, corporate social responsibility and stakeholder research programmes. Notably, she was instrumental in spearheading SGX Group’s rebranding exercise and digital marketing strategy. Ms Teo joined SGX Group in October 2011 as Head of Communications from MasterCard International. Her last held role at MasterCard International was Senior Business Leader and Head of Marketing & Communications (South-East and South Asia). During her 10 years with the company, she led the development of the marketing and corporate communications strategy and built the MasterCard brand across Southeast and South Asia. Ms Teo holds a Bachelor of Business Administration in Marketing from the National University of Singapore where she graduated with merit.

Sisca Margaretta

Sisca Margaretta Elliott

Senior Vice President of Corporate Communications for Visa Asia Pacific

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Sisca Margaretta Elliott

Senior Vice President of Corporate Communications for Visa Asia Pacific

Sisca Margaretta is the Senior Vice President of Corporate Communications for Visa Asia Pacific. She is responsible for overseeing the function and leading the team to develop and drive integrated communications that support Visa's business objectives. Her responsibilities span across enhancing the company’s and the brand’s reputation, and engaging all internal and external stakeholders.

Sisca has more than 20 years of experience in marketing, communications and branding across global markets. Prior to joining Visa, Sisca held the role of Chief Marketing and Communications officer at Experian for the Asia Pacific as well as Europe, Middle East and Africa. Before joining Experian, Sisca built her career in the banking sector, holding senior global and regional marketing roles at Australia & New Zealand (ANZ) Bank and Standard Chartered Bank.

In 2023, Sisca was as a jury member of the B2B Creative Awards at Cannes Lions International Festival of Creativity.

Junie Fo

Vice President & Head, Professional Services Division, Singapore Economic Development Board

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Junie Fo

Vice President & Head, Professional Services Division, Singapore Economic Development Board

Junie is the Vice President and Head of EDB’s Professional Services Division. The Professional Services team coordinates Singapore’s industry development strategy across the 6 services subsectors, namely accounting, consulting, marketing, legal, design and engineering services. The team works with leading professional services companies to develop and implement strategies for new business opportunities in emerging areas for the region and/or globally.

Prior to Professional Services, Junie was the Vice President of Investment Facilitation Division. The Investment Facilitation team fronts EDB’s engagement with existing and new clients, by assessing, supporting and facilitating investment projects into Singapore. This team interacts directly with companies across a range of industries and geographical regions, to attract new investments into Singapore.

Junie has been with the EDB for 18 years in various key appointments, ranging from engaging founders and entrepreneurs under Contact Singapore to serving in specialist roles in Financial Reporting and Corporate Audit.

Before joining EDB in 2007, Junie was in PricewaterhouseCoopers and IBM for 5 years.

Junie graduated from Nanyang Technological University with a Masters in Accountancy, and Bachelor of Business (Banking & Finance). She is a Chartered Accountant.

Priscilla Kim

Vice President Marketing & Communications, IBM Asia Pacific

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Priscilla Kim

Vice President Marketing & Communications, IBM Asia Pacific

Priscilla took on the role of Vice President, Marketing and Communications for IBM Asia Pacific (APAC) in 2024. In this role, she will drive strategy and execution to support business growth across the diverse countries in Asia Pacifc.

She brings to this role over 25 years of deep understanding of customer engagement. She led many senior leadership roles in event management, field marketing, performance marketing, communications and strategy within the IT and telecommunications industry.

Her passion for the field has earned her many awards and honours both within the industry and in IBM across Australia and Asia. She has received recognition for her stellar contributions to marketing and sustainability, digital experience, data-driven marketing strategy, and for leading best in-house events and marketing teams.

Sisca Margaretta

Sisca Margaretta Elliott

Senior Vice President, Corporate Communications, Asia Pacific, Visa

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Sisca Margaretta Elliott

Senior Vice President, Corporate Communications, Asia Pacific, Visa

Sisca Margaretta is the Senior Vice President of Corporate Communications for Visa Asia Pacific. She is responsible for overseeing the function and leading the team to develop and drive integrated communications that support Visa's business objectives. Her responsibilities span across enhancing the company’s and the brand’s reputation, and engaging all internal and external stakeholders.

Sisca has more than 20 years of experience in marketing, communications and branding across global markets. Prior to joining Visa, Sisca held the role of Chief Marketing and Communications officer at Experian for the Asia Pacific as well as Europe, Middle East and Africa. Before joining Experian, Sisca built her career in the banking sector, holding senior global and regional marketing roles at Australia & New Zealand (ANZ) Bank and Standard Chartered Bank.

In 2023, Sisca was as a jury member of the B2B Creative Awards at Cannes Lions International Festival of Creativity.

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